Lead Inbox
Every inquiry from Google Ads, Instagram and your site — the clock starts the second it lands.
Avg response time
2m 41s
▲ first school to reply, usually wins
New leads today
7
3 waiting for first reply
Replied < 5 min
86%
▲ vs industry avg 42 hrs
This week
31
leads captured
Auto-sent
Instant text back to the lead: "Hi there, thanks for reaching out to Pro Skills Driving. Funding may be available for AZ/MELT if you qualify — want to book a quick call to check? Reply YES and we'll set it up." Responded in 2 minutes.
Needs first response
tap "Reply now" to fire the instant text-back
Enrollment Pipeline
Every prospect from first inquiry to first day of class — nothing falls through.
Open prospects
18
across all stages
Pipeline value
$142k
▲ potential tuition in play
Funding in progress
5
Better Jobs Ontario
Enrolled this month
4
▲ starts next cohort
Consultation Bookings
Prospects book their own info session, tour or road-test assessment — straight into your calendar.
Booked this week
9
self-booked, no phone tag
Show rate
78%
▲ reminders auto-sent
Next class start
Aug 4
6 seats left
Assessments
3
road-test prep
Tuition & Cash
Pay-as-you-learn tracked per student — what's paid, what's on a plan, what's funded, what's outstanding.
Collected (MTD)
$38.2k
▲ across active students
On payment plan
$21.4k
scheduled, on track
Funded (BJO)
$26.0k
gov't covered
Outstanding
$4.7k
▼ 2 students behind
Ads → Leads → Enrolled
Where every dollar of ad spend goes, all the way to a paid seat.
Ad spend (30d)
$3,200
Search + Perf. Max
Cost / lead
$104
demo figure
Cost / enrolled
$1,067
▲ vs ~$7k tuition
Return
6.5×
▲ tuition ÷ ad cost
Last 30 days
illustrative demo numbers — real figures come from a 30-day pilot
The ads are only step one. Because every lead gets an instant reply and lands in a pipeline that follows up for weeks, more of them convert — which is what drops cost-per-enrolled to ~$1,067 against a $7,000 seat. Ads alone, with leads sitting unanswered, this math falls apart.